Written Communication 101
- Explore a range of communication styles and how it will help when using written communication
- Understanding and segmenting your audience
- Creating key messages and incorporating them into your communication
- Defining the best written media for your communication
Business writing channels and message formats
- The basic structure of agendas, emails, business letters, proposals and reports
- The importance of grammar and punctuation
- Business writing Do’s and Don'ts - email etiquette
- Passive, aggressive and assertive communication
- Using clear, concise and inclusive language with the right tone of voice
Writing for impact and influence
- How to communicate with your reader in mind for impactful engagement
- Set clear objectives and build a logical structure
- The importance of planning, drafting, editing and proofreading
- Communicate key messages with the right level of detail
Writing for different purposes
- How to respond to get what you want from to stakeholders
- How to handle difficult complaints and communications
- Writing in practice: Interactive practical exercise application of skills learnt