• Take a strategic and analytical approach with your writing
• Improve your editing and proofreading skills
• Fact check and use credible sources
• Understand the difference between misinformation v disinformation
Adrian Cropley
A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. Adrian is currently board advisor for IABC in Victoria, international fellow selection committee and is on the RMIT University advisory board for the PR degree and was named a Fellow of the IABC in 2020.
Founder Director
Centre for Strategic Communication Excellence
Getting what you need from your writing
- Develop a framework of credibility in order to write with influence
- Tools to take a strategic and analytical approach
Deep diving into Government audiences
- Understand the right audience for your written communication
- Target to influence
Writing successful tenders, ministerial briefs and other reports
- Use the framework of credibility to explore excellence in writing
- Improve your editing and proofreading skills
- Fact check and use credible sources
- Understand the difference between misinformation v disinformation
Writing for different mediums
- Write for the web
- Write for other mediums
- Gain a deeper understanding of short-form communication
Adrian Cropley Founder Director Centre for Strategic Communication Excellence
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Join us online, from the comfort of your home or office.
7th - 8th, May 2024
Online
13th - 17th, May 2024
Sydney, Australia
27th - 31st, May 2024
Sydney, Australia
3rd - 7th, June 2024
South Brisbane, Australia
