Squidoo Released

Did they really believe it was going to be a secret?  Of course not.

Squidoo, a new technology by Seth Godin and company, was release quitely today.  An email went out to all the beta users and said "We are not telling anyone but you, but it is public."

Don't get me wrong.  I like the approach and you can visit my lens here.  Just so we all know that this is innovative marketing and not some sort of real secret.